For example, when you look at Shiva or when you look at Rudra I don’t think of South North, East or West… they are all very homogenous.
So even if I did create a show, it could be an international hero, it could be a local hero. I don’t think kids’ content has got anything to do with geography. Given that kiddie television viewership is very high in the South, did you evaluate something around a southern superhero like Rajnikanth? Did that ever cross your mind? We have more IPs in newer genres which of course I can’t talk to you about but there are three in the pipeline. In fact there are three more shows in the pipeline which are not necessarily Bollywood-associated. MxMIndia spoke with Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and the Kids TV Network at Viacom18, at the press launch of the show held in Mumbai last Friday (May 10)ĭid you consider other characters and themes before zeroing in on Golmaal?
The show premieres today (May 13) on Sonic, part of the Nickelodeon bouquet of kiddie entertainment of Viacom18. But the show is meant for kids, so it’s going to minus all the risqué jokes and scenes that were unsuitable for children’s viewing (though very popular with kids!). Produced by Nickelodeon and created by Reliance Animation and Rohit Shetty Picturez, the show recreates the fun and pranks that exist in the theatrical version of Golmaal. It also helps kids easy the process when they are starting a new academic year.After launching popular children’s television characters, Motu Patlu, Shiva and Rudra amongst others, Viacom18 is launching its eighth indigenous show called Golmaal Jr. Manisha Dhanuka, Principal, Stalwarts World School, commented, “This is a great initiative as it not only lets kids interact with the toons on a personal level but also relieves them from their stress. The young viewers got a chance to play games, click selfies with the toons and win some existing prizes during the programme. The prank gang – Gopal and Madhav- engaged the kids with interactive activities. The programme aims to lighten the stress among kids and welcome the new academic year on a fun, happy and positive note.Īs part of the school contact programme, the popular Golmaal Jr gang – Gopal and Madhav- lead the campaign at Stalwarts World School. The latest edition of the programme is being organised in 650 schools across various cities. Under the school contact programme of popular children’s entertainment channel Nickelodeon, characters from popular series Gattu Battu and Sonic’s Prank Sessions with Golmaal Jr Nicktoons were held at Stalwarts World School.
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